From LaborNotes.org:

We progressive labor people might smugly shake our heads and ask, how can these people vote against their own interests? While some of them are serious cultural conservatives or racists, probably a majority legitimately see themselves as actually voting in their own self interest.

People struggling to get by on $12-15 an hour have to watch every penny. And the Republican message of small government and low taxes resonates every time a worker pays sales tax, property tax, or income tax.

And thanks in part to a gullible or lazy media which dutifully and uncritically repeats GOP propaganda about the eventual demise of Social Security and Medicare, struggling workers have a jaundiced view of their payroll taxes. The Republicans, with their expensive wars and tax giveaways for the wealthy, are certainly not the party of small government and fiscal responsibility, but they have sold their message well.

If progressives hope to regain governing power, they have to win back the “unfriendlies” in the working class, as Mike Amato correctly points out. They might not be able to garner the support of the devoted racists and cultural conservatives, but they can and must win the loyalty of the others.