Winning hearts and minds would be a LOT easier if the Left controlled more media. The Right has Fox News, Sinclair Broadcasting, Breitbart, AM talk radio, etc. Nationally there are a few lefty media outlets. We need local ones that we control. The numerous lefty and Democratic interests should band together and organize a news and opinion website and/or radio station that is owned by no single group but is managed by a nonprofit aligned with liberal/progressive values.
There are plenty of wealthy progressives in Washington State. Funding such a non-profit should be feasible.
Crowd-funded journalism is needed, because newspapers are closing and down-sizing.