How the Seattle Times could prosper

I’ve never subscribed to the Seattle Times. The reason is that, as a progressive, I disagree with many of the political endorsements by the editorial board.

Yet when I speak with conservatives they often say they dislike the Seattle Times because it’s too liberal! The Seattle Times gets hit from both sides of the political aisle.

Admittedly, the editorial board is more libertarian than conservative. That is, they’re generally liberal on social and foreign policy issues and conservative on tax and fiscal issues.

And it sure is sad and dangerous that journalism is struggling and that the news room and the public have to pay the price.

Yet I have a suggestion about how the Seattle Times and other news outlets can win back subscribers: Stop endorsing candidates and policies. The main purpose of a newspaper should be to present the news as objectively and fairly as humanly possible. The editorial page can still be used to present opposing viewpoints by outside commentators, but except in cases of obvious incompetence or political extremism, the board should avoid partisan politicking.

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