Obama vs. Romney: The Framing Matchup, Round One
Where Romney talks morality (conservative style), Obama mainly talks policy. Where Romney reframes Obama, Obama does not reframe Romney. In fact, he reinforces Romney’s frames in the first part of his speech by repeating Romney’s language word for word – without spelling out his own values explicitly.
Where Romney’s framing is moral, simple and straightforward, Obama’s is policy-oriented, filled with numbers, details, and so many proposals that they challenge ordinary understanding.
Perhaps the most important omission from the Obama speech was any overt mention of The Public — everything that our citizenry as a whole provides to all, e.g., roads, bridges, infrastructure, education, protection, a health system, and systems for communication, energy development and supply, and so on. The Private — private life and private enterprise — depends on The Public. There is no economic freedom without all of this. So-called “free enterprise” is not free. A free market economy depends on a strong Public. This is a deep truth, easy to recognize. It undercuts Romney’s central pitch, that is it private enterprise alone that has made our country great, and that as much as possible of The Public should be eliminated.